The Art of
Conquering the World

Two hours' drive from Chigny-les-Roses, on the plains of Picardy, another story takes shape. All Premium Goods is born from a simple but revolutionary idea: the finest products in the world deserve to be carried by the most ambitious networks.

Daniel Jacobs, founder and president, is no ordinary man. A former world traveller, he has crossed five continents with a single obsession: to understand why certain exceptional products remain unknown beyond their national borders while mediocre brands conquer the world with colossal marketing budgets.

The answer he found is both simple and shattering: Excellence has no network. It waits. It hopes. It deserves better.

All Premium Goods was founded to change this reality. With headquarters in Fleurines and outposts on four continents, the company has woven, in just a few years, a network of over 3,000 professionals — importers, distributors, hoteliers, Michelin-starred chefs, prestigious wine merchants — across 47 countries. A living, passionate network that does not distribute products: it tells stories.

Some encounters are coincidences. This one was inevitable.

It was at a private tasting in Paris, on a November evening with rain rustling on the Haussmann cobblestones, that Daniel Jacobs brought a glass of Champagne Gardet Brut Tradition to his lips for the first time. He remembers the moment precisely: "I understood immediately. This champagne had something I had never encountered before. A depth, an honesty, an elegance that was not trying to impress. It simply prevailed. Like something self-evident."

The conversations that followed lasted months. Journeys between Picardy and Champagne. Tastings that stretched into the early hours. Shared visions about what champagne truly represents: not ostentatious luxury, but the purest expression of human genius applied to the vine.

The partnership was signed over dinner in Chigny-les-Roses, at the Gardet family table, with only one witness: a bottle of the 1998 vintage, opened in honour of the future. That evening, a historic alliance was born.

The goal is stated plainly, with the clarity of great projects: +1,000,000 additional bottles per year. Not as an end in itself, but as proof that excellence can — and must — be shared with the entire world.

The strategy rests on three pillars that All Premium Goods has perfected over years of global experience:

• The capital cities network: Tokyo, Dubai, New York, London, Singapore, São Paulo. In each of these metropolises, All Premium Goods has strategic partners capable of placing Champagne Gardet in the finest restaurants, iconic hotels and reference luxury grocery stores.
• The luxury hospitality circuit: 847 five-star establishments and palace hotels referenced in the All Premium Goods network. Each one is a natural ambassador for a champagne that has never had to force its elegance.
• Premium B2B distribution: Framework agreements with import groups in 47 countries ensure a structured, consistent and lasting presence — far from the volatility of ephemeral trends.

Alexander Jacobs, Development Director, summarises the philosophy in one sentence: "We don't sell champagne. We create occasions for happiness. And for happiness, there is no saturated market."

Every commercial partnership will always be judged, ultimately, by the quality of what it carries. And on that front, Champagne Gardet makes no concessions.

The range selected for the global conquest includes cuvées that embody everything Champagne knows how to do at its greatest:

• Brut Tradition NV: The ambassador. A surgically precise blend of Pinot Noir, Chardonnay and Meunier. The gateway into the Gardet world — and what a magnificent gateway it is.
• Blanc de Blancs: Pure expression of Chardonnay from the Côte des Blancs. Mineral, taut, with a finish that leaves the taster speechless.
• Brut Millésimé: Great years only. Each bottle is a historical document, a time capsule of what sky and earth chose to offer that year.
• Rosé de Saignée: The cuvée that surprises. Vinified by saignée, with an intense almost ruby-pink colour, a structure and generosity that redefine what a rosé champagne can be.

The geography of the Gardet × All Premium Goods project is that of a world thirsting for authentic beauty. Priority markets were chosen not for their size, but for their appetite for excellence:

• Germany & Austria: All Premium Goods' reference market. A deep wine culture, demanding buyers, a fine-dining scene among Europe's most dynamic. The first deliveries have already sparked enthusiasm that exceeds all projections.
• Japan: Perhaps the world's most demanding market. And therefore the one where victory is most eloquent. Japanese buyers do not forgive mediocrity. They instantly recognise the sincerity of a product. Gardet speaks to them directly.
• UAE & Saudi Arabia: The markets of absolute luxury. Where every bottle opened is a declaration of taste and status. Presence in Dubai's palace hotels is already under negotiation.
• United States: The giant. The market that can change everything. All Premium Goods has developed partnerships there with importers specialising in grower champagnes — exactly Gardet's positioning.
• Southeast Asia: Singapore as a hub, radiating across Malaysia, Thailand, Vietnam. A rising middle class with an unprecedented appetite for authentic French products.

In a world where marketing has learned to mimic authenticity, what truly differentiates this alliance is a convergence of values that neither money nor communication can manufacture.

Independence. Champagne Gardet is an independent house. No multinational group. No shareholder counting the quarters. Men and women who make champagne because they cannot — and will not — do anything else. This independence is felt in every bottle.

Sustainability. Gardet's vineyards are cultivated with respect for the environment. The house is actively committed to reducing its carbon footprint, to sustainable farming, to preserving the Champagne viticultural heritage for future generations. All Premium Goods shares this conviction: the products we distribute around the world must be products of which the world can be proud.

Transmission. At Gardet as at All Premium Goods, transmission is a founding value. Passing on expertise. Passing on a vision. Passing on the desire to do things well, all the way through, even when no one is watching.

It is on these foundations — solid, deep, sincere — that one million additional bottles are being built. Not as a figure. As a promise.

Great stories have this peculiarity: they never end where one thought they would lead. They grow, branch out, surprise their own authors.

The Champagne Gardet × All Premium Goods partnership is at the first chapter of a novel that will be written over decades. The first bottles are en route to Tokyo, Dubai, New York. The first professional tastings have triggered reactions that exceed all hopes. The first European partners are beginning to sense what it means to distribute a champagne that has something to say.

But what makes this story truly extraordinary is not the million bottles. It is what they represent: proof that excellence does not have to choose between its values and its ambition. That a century-old family house can conquer the world without losing its soul. That two companies, born a few hours' drive apart, can together dream bigger than either would have dared alone.

Champagne Gardet. All Premium Goods. An alliance for eternity — and for the next million moments of shared happiness in the four corners of the world.

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